Welcome to the Transformative
Principle Podcast, a proud

member of the B Podcast Network.

I'm your host, Jethro Jones, and today
I'm excited to have Franklin Swan here.

He is an entrepreneur from Tyler,
Texas and is the proud owner

of Swan Furniture and Design.

Beyond the realm of business, he's
a loving husband to his beautiful

wife, Brooke, and a devoted
father to two remarkable children.

EF and Camilla deeply rooted in his faith.

Franklin is a committed follower of
Christ, infusing his values into both

his personal and professional life.

Franklin is the torch bearer of a
remarkable legacy, serving as the fifth

generation owner of Swan's Furniture
and Design a Rich 128 year history.

Wow.

His leadership reflects a relentless
pursuit of personal growth and development

to setting the tone for the continued
success of the family business.

But Franklin is more than
his furniture empire.

Like all of us, he is a multifaceted
individual, dedicated family faith in

the enduring pursuit of excellence.

He also has an awesome podcast
called The World Needs Men.

You can check that out at
the world needs men.com.

Franklin, thanks so much for
being here and being part

of Transformative principle.

Awesome to be here.

Thank you for the.

The invitation.

And every once in a while I have
someone who's not a school principal

on the show because they're just really
awesome and have some great information.

And you are one of those
guys that seems to have a.

everything.

A great family, a great marriage, great
relationship with God, and everything

just seems to be working for you.

And I've heard you say a few
things in a group that we're in

and and I was just like, I gotta
interview this guy on the show.

And so I'm glad, to finally have you here.

What's your big takeaway
from our conversation today?

How you show up for your family
and how you show up in the

workplace are completely connected.

You cannot have things burning
down at home and you can't have

things just great at the office.

You really, they both
spill over into each other.

And for us as leaders to have servant
hearts where we show up and we give

our best to our families every single
day because we're able to fill up our

own cup so that we can pour it out.

Fully right.

If I'm just pouring out from half
cup, half empty cup or a, or an

empty cup, the people I serve
aren't gonna get a whole lot.

But if I can be a full cup being poured
out to my family and then let that

spill over into me, showing up in the
workplace in a way where I can serve

my team and be humble as a leader, that
is, that just creates massive success.

Yeah, absolutely.

And I think to add to that is that
you, like people do have it where

they're killing it at work and their
family life sucks, but those are not

the kind of people that we want to be.

They're not happy.

You can tell that they're not happy
and and that is not like the balance

that we're looking for in our lives.

And so, the big thing to me today was.

Where you said that the family
gets what is best first and instead

of that depleting what you have,
that actually energizes you to

serve everybody else as well.

And I just, I think that is just
a really powerful perspective

that I'm really glad you

Yeah, when I can go into the office
knowing that my family is thriving.

That gives me just So, much
more energy and and ability

once I am, in the workplace.

And I will, I do wanna throw this in.

The thing that I hear is, oh,
Franklin, your life looks perfect.

I have built systems and put things in
place that have allowed me to rebuild

myself as a man, but that came for
on the heels of about a decade ago,

finding myself in a deep, dark space.

Where I was very lost.

I was very confused.

My marriage was not what it should
be, and ultimately what it came down

to is I was not healthy as a man.

I looked fit and I looked like everything
was going great, but mentally and

emotionally and spiritually inside,
I was really just burning down and

by the grace of God found the tools
and the pro and the systems that have

allowed me to rebuild and create a
life that I actually love living.

Yeah.

And just another shout out to
your podcast, the World Needs Men.

That story is shared on that
podcast, and you definitely want to

go listen to that because we don't
have time to get in that today.

But man, if you pause this and go listen
to the first episode or so of that, the

origin story, and then come back to this,
you're gonna be like, you're gonna listen

to what Franklin says in a whole different
light because that is mind blowing.

So, we'll get to my interview with
Franklin here in just a moment.

So Franklin, will you start out by telling
us why it's so critical for leaders to

lead themselves in order to lead others.

Jethro.

It really is critical for you to
learn to lead yourself before you're

gonna have the ability to lead others.

And what it really comes down
to is a matter of integrity.

Like you can't lead some someone
else in something you're not able to.

Do yourself you know, for a long time
as a husband, father, and a leader I

just had not done enough work on myself
and not, and had not built up enough

of a foundation of self-leadership
to have the confidence, the courage,

and the clarity to step into moments
when, where leadership was required.

And so the more I found myself
being able to lead myself

and what does that look like?

Lead myself physically.

Like, can I actually just lead myself
to get up in the morning and workout,

clear my mind, meditate, connect
with God, connect with my family

every single day, and be committed
to what I know I need to do first.

Because then ultimately if you
can't do that, there's a gap and in

what you're going to be requesting
other people to do as you lead them.

so let's break that down just a little
bit because it, there's, I think

there's this misconception that.

The leader has to be
everything to everyone.

Is that what you're saying?

The leaders shouldn't be
everything to everyone.

I think a le, a leader who has a deep
level of integrity is going to naturally

draw them, draw other people in.

Just kind of be the person who lights
that torch and leads the way, but

it's not because of compulsion or
having to manage someone or because

you've got like authority over them.

It's almost like because of the depth
of your own integrity with who you

are and how you lead yourself, you
naturally draw people into wanting

to follow that and you really pull
people along versus push them forward.

So, so let's lemme just break that
apart a little bit 'cause I think what

you said is really powerful and I want
to dig into the integrity piece more.

A lot of times we think in order to be
a good leader, you have to have done

the job of those that you're leading.

And that's not what I'm hearing you say.

What I'm hearing you say is that
you have to have your own level of

integrity and you have to be committed
to doing . Your own stuff and living

your own life in a certain way so that
people will be willing to follow you

even if you haven't done all the things
that, that you're asking them to do.

And so in your example, your case,
for example you own a furniture

store and you don't have to
be an expert furniture maker.

You have to have your
own level of integrity.

If you are the best one at making
the furniture, also, then you should

probably be making the furniture
instead of running the whole Right.

And so help me understand that piece
and how that relates to what you're

Yeah you can be better.

But ideally I think a great leader
is someone who can find people and to

bring around them that are better in
their area of expertise than they are.

Like I'm surrounded by a lot of people who
are amazing at what they do, and they're

better at their individual jobs than I am.

When they are better at their jobs,
it allows me to simply be better

at mine, which leadership and
strategy and doing my part the role.

But what I've found that's interesting
with leadership, and I journaled this not

too long ago, that the thing as leaders
that we are unwilling to do will cause

resentment in the hearts of those we lead.

So it's not that I have to be
better at the something than them.

I just have to be willing to
do anything I ask them to do.

I clean the toilets from time
to time in my own business, even

though I could delegate that out.

I've planted the flowers out front.

That's not something that I should
do regularly 'cause I've got

more value to offer the company.

But there are times when I
find these moments when I can

step in and do something that.

Is the kinda lowest on
the totem pole activity.

And when I do that, what I represent
and what I show to the team, number

one, is a big dose of humility.

And number two it, it's tells them
there's nothing that I'm gonna ask you

to do that I'm not willing to do myself.

And so I think that's
really at the heart of it.

And it's really more of an
energetic thing and that's where

integrity is such a big part of it.

'cause I don't think that anyone.

Expects the leader to be better
at everything than they are.

And in fact, I think there's a lot
of value in someone realizing that

they do have more to offer in a
particular area than the leader.

And the leader gives them the
authority and the trust to actually

own that part of the business.

Right?

And so then there's a self-confidence
thing that comes in and just a level

of fulfillment because they're being
entrusted with something very valuable.

Yeah.

You said two things that I
think are really powerful.

Number.

One, the thing that we are unwilling to
do will cause resentment in those we lead.

Man, that is incredibly powerful and
that's something that . That you can

feel like you, you said that's an energy
thing, and you can totally feel when

someone is unwilling to do something and
you're like, they don't want to do this.

And so then you become resentful because
it doesn't feel like they're delegating

to you because you're better at it and
you're the best person for the job.

You feel like they're de delegating to
you because they don't want to do it, and.

Like, I was talking to my wife a
while ago and she was like, well,

I don't want to just do all the
stuff that nobody else wants to do.

That's no fun for me.

And I was like, oh my goodness.

You're absolutely right.

Why would you wanna do all the
stuff that nobody else wants to do?

Like in our relationship, I don't want my
wife to do the things that I hate doing.

I want her to do the things
that she's great at, and I'll

do the things that I'm great at.

But if I portray that differently like I
did in that conversation, she was like,

well, I don't wanna clean the bathroom
if you hate cleaning the bathroom.

But if you like, if you're willing
to clean the bathroom, I'm happy to

clean if it's like we're on unequal
footing then it doesn't feel good.

And it's such a energy thing
that's really powerful.

And then the second thing you said
is that when leaders give authority.

And trust to people to own that part of
the we're talking about schools usually

here, but in your case the business that's
really powerful and there's, talk a little

bit more about that kind of delegation
where it's like this is really yours.

This isn't mine, this is yours.

I mean, it's ultimately mine
'cause I'm in, in charge.

But really like, I can't
do this as good as you.

How, tell me how that

Right.

So there, there's two things, and if
I can hit on this other one first.

'cause you brought it up with your wife.

So I think the most important thing
to realize this starts at home.

If I am unwilling to empty the
dishwasher to help fold laundry

to clean up after myself, I.

Like, there will be resentment in my
own home with my spouse around the fact

that I'm treating her like help rather
than owning and being a servant leader.

And that's really at
the heart of it, right?

Servant hearted leadership is what
the is the most powerful leadership.

And when you do that at
home with your family.

It translates and makes it easier
for you to do that in the workplace.

Right.

So it's just a way that you show up no
matter where you are from the standpoint

of, I'm gonna lead in order to serve and
in order to really demonstrate through

my actions, the value that I see in who
you are, whether that's my spouse, my

kids, or one of the people on my team.

And then when it comes
to, to the business.

You know, the more I hold onto
something, the more I'm a bottleneck

as the leader, the more I've been
able to push things down to the next

rung of leadership and empower them.

And that's really what leadership is.

It's a, about creating a gap so that
you can empower the people behind you

and then when you empower them to, to.

Take on more responsibility, that frees
up more space for you to grow as a leader.

And it pulls the whole company along.

And so it, it's kind of this weird dynamic
that you have to let go in order to grow.

And the more I've let go to the people
who are deserving of being let go too,

then that's just allowed the business
to move forward even faster and even

quicker because I'm no longer holding
people up from what their potential is.

Yeah.

And I want to talk about
the doing it at home.

First piece real quick.

One of the things that I started doing.

You know, I've yelled at my kids for
years to get their chores done as most

people have, I think, and in the last
six months, I've taken this different

approach to where instead of yelling
at them to do their chores, when

their chores aren't done, I just serve
them and do their chores for them.

And I just started doing this without
talking, without telling anybody.

That's what I was doing.

And what's really interesting is
that my wife, . Was getting upset

because she was feeling like she
was always the one hassling the kids

to do it and that I wasn't helping
by doing their chores for them.

And you know that not communicating
with her piece was definitely

not helping the situation.

I.

But what was amazing was that my son,
who's 13, noticed what I was doing and

he, when my wife was getting after me one
time, like, that's our daughter's job.

You need to go, you
need to let her do that.

He was like, mom, he's
just trying to serve us.

Why can't you just let
him serve and like it?

On the one hand, it was amazing
that my son understood that.

On the other hand.

I screwed up big time by not
involving my wife in that process.

But what was so interesting
is that I haven't yelled at

my kids about doing their

chores in months, and it feels so
good and it makes it a lot easier,

honestly, to not yell at other
people for not getting things done

when that may be my first response.

And I didn't connect it until you said.

It's when you do it at home that it's
easier to translate into the workplace.

And I was like, oh, duh.

That makes total sense.

But why is that so important, Franklin?

Why is that true?

That if you do it at home, then
it's easier to translate in the

workplace and not vice versa.

Because I have been so patient and
so calm, and so we can do this all

day with students at school and
then I'd come home and yell at kids.

It works home to work,
but it doesn't work.

Work to home.

Why is that?

I think there's a priority
and a sequence to everything.

Like when I wake up in the morning, my
first priority is to get myself on point.

So that I'm at the highest level
of capacity possible to serve

the people that matter the most.

And so I get myself on point and
then all of that energy that I get

and all that focus and clarity I
can then intentionally pour into my

family and they get what's best first.

So the business doesn't get my best.

My family should get my best.

I don't always succeed at that.

I don't always win at that, but
that should be my intention that.

My capacity that I build is
first and foremost for the

benefit of serving my family.

Once I serve my family.

Then there's this there's this really
just crazy energetic thing that if

I'm on point with my wife if there's
communication and connection between

us, if there's communication and
connection with my kids and there's

stability and our family is thriving.

That gives me a clarity, a
confidence, and an energy that I can

then step into the business with.

That is unmatched.

On the flip side, any business
leader or any any man knows this if

you're struggling at home, if your
kids are disconnected and don't

wanna see you, if you're fighting
with your wife, that will drain your

capacity to lead in the workplace
faster than anything else out there.

Period.

There's just.

If I'm not connected well with
my wife, when I go into the

office, I'm not as creative.

I'm not as confident.

I am quicker to snap at people
and not lead in the way I need to.

So when I pri, when I have things
prioritized in the right way, it allows me

to make sure that I sequence that so that?

I can show up in the office and I don't
have, I'm not bringing in baggage, and

then I can be present and pour into the
people who need it there at the office.

Well, and the other aspect about that,
Franklin, is that when you when you're not

. In alignment with your wife and kids,
and then you go to work, you also feel

like a jerk for not doing right by them.

And first, and then you're, you kind
of have, you start in a negative space

and you start like you know, I should
have been a better husband or should

have been a better dad this morning.

And then you're at work and
then things are, you're already

stressed and frustrated.

It is amazing how connected it all is.

It is not two separate things.

You don't have your work in your home
like they are both interconnected and

when your family is thriving because
you're healthy and just specifically

as men, but you know, really applies
to anybody, like when you're healthy,

then your relationships can be healthy.

When your relationships are healthy, then
your workplace can be healthy, but it's

really hard to only have health in one
area because if it's only in one area,

the other areas are gonna spill over
before long and it's just not gonna last.

So we've been talking about a lot of
different things, but you have this

specific way of getting ready for the
day that I think is really powerful

and you started talking about it,
and then I took you away from it.

So I want to go back to that and you.

You talked about getting your body right
first, but let's talk about the different

areas where you focus and get things
right to start the and why those areas.

So if you go back you know,
at about oh, 10 years into my

marriage, I was struggling.

I didn't have systems to go by
every day to put myself on point.

I really kind of got to a place where
I didn't know how to figure things out.

I was struggling in my business.

I was struggling at home.

When I was at home, I felt
stressed that I wasn't at work.

When I was at work, I felt guilty that
I wasn't with my family, and it was just

this really tough dynamic to, to navigate.

And it wasn't until I began to implement
systems and processes into my life that

things didn't get begin to dial in.

There's a really good book called The
Checklist Manifesto, and it talks about.

Plane flights and surgical operat
operations, and there's checklists that

are required, like if you went and got
on a plane and instead of going through

the pre-flight checklist that every pilot
goes through, he kind of threw the manual

out the window and said, you know what?

I think I'm just gonna wing it today.

Like you'd get off the plane.

Right, but yet that's
how we approach our day.

That's how we approach our life.

It's like, I'll just wake up and
just cross my fingers and hope that

everything goes well today.

And I think it's just the same thing.

If you don't have a system that
allows you to be physically, mentally,

emotionally, and spiritually on
point for the people that matter the

most in your life, every day, you're
gonna have more bad days than good.

It's really hard because life's
gonna punch you in the face as

soon as you walk out the door.

There's gonna be a situation
with your kids where you're gonna

snap instead of having, instead
of responding in love, right?

You're gonna snap at your wife.

You're gonna walk in and not know
what to do in the business and

end up making a bad decision.

And so I found these tools and began to
implement them into my life, and as soon

as I did, I saw things begin to improve.

So.

This is what I live and die by every day.

It's how I've operated for years now, and
it just serves me every day that I do it.

And if I don't, I can feel it.

So to make it real simple and go down,
it's Core four, which is for your

body, like your physical health, your
being, which is your spirituality, your

balance, which is your relationships
and business, which is really learning

and leveraging new concepts so that
you can take your career forward.

So for my body, it's real simple.

I sweat and I drink a green smoothie.

Like very simple.

None of this is gonna be rocket science
by any stretch of the imagination, but

it's the consistency in compounding over
time that creates the massive value in it.

So I basically, I work out
in a drink, a green smoothie.

That's my check for the for the
body for my, I'm a Christian.

So for my spirituality, I spend 10 minutes
doing something called box breathing.

And during that time, I'm just
in a place of prayer and really

just trying to connect with God
and just open up that space where

I can just be present with him.

And then after that I'll just, I'll
do a journaling exercise and go

through some stuff from journaling.

And so the meditation and
prayer slash journaling.

That's my second box that I take.

The next one is I write a note to
my wife and two children, and it's

a note that expresses either love,
gratitude, honor, or appreciation,

and I do that every single morning.

There's actually a drawer in our
house where they just started

throwing these notes in, so if I
died today, they'd literally have.

Several thousand notes from me about
what I think of them and the most

cherished moments that we've had together.

So I do that every day in men especially.

I will say that is one of the
most powerful things I do.

And two things if you're not on a great
spot with your wife, it is amazing

what writing her a love note does.

'cause it forces you to see her clearly
for And see the beauty that exists in her.

It also makes it really hard to
snap at her later on when you

just wrote her a love note it.

And th this is actually something that,
I heard you talk about this like three

months ago something, and
you just said it like it was.

No big deal, which I think
is really powerful because at

this point it's just a part

of who you Right?

And so I've been writing my wife a
note ever since then, every single

day and haven't missed a day.

Although the other day I did I
thought I wrote her one, but I.

Didn't, or I didn't, I don't know
where I put it, but anyway, so I

had to rewrite it the next morning.

But like, let me tell you, I have
done some stupid things to make

my wife frustrated and upset at
me, and having, writing her a

note every day has helped me.

What my wife said just the
other day, this was so powerful.

She's you still do stupid things,
but . You get back from those

stupid things much faster.

And that was really big.

And my wife like, trust me, she's the
most loving person in the world that was

said with an incredible amount of love.

Like it was awesome.

For her to recognize that and to
appreciate those notes is really powerful.

So I've been doing that every day.

And when I'm out of town,
that's when I write my

notes.

And so that that has been really powerful.

I traveled almost the entire month
of October and wrote everybody a note

every single day and sent postcards
home and just incredibly powerful.

So that's the body being the balance
is the, like the family relationships.

And then what are the two,
the levers that you pull in

Yeah, so.

One more I've actually added on the
balance side before I go through with

the relationships is and this is just
something extra that I began implementing.

Number one, I wrote the notes
and number two, I you've heard

of the five love languages.

And so those are acts of service,
quality, time, gifts, words of

affirmation or quality or touch, right?

So.

Is my second thing I do for my family.

I try to pick one of those.

Usually it's acts of service
because it's in the morning and

just trying to help get going.

But my other box I check is I'm gonna do
some act of service or help in some way

that shows my wife, especially when she's
trying to get the kids ready for school.

Some appreciation, some
love, and some team.

Work in that.

Like it's not just her job.

We are a team as parents, and
I'm gonna make sure that I am

intentional about helping out
every morning in some small way.

This morning I put away all the
dishes from the dishwasher that I ran

last night, and she actually stopped
and said, thank you for doing that.

Like that it, it may be small for one
person, but for her that's a very big

deal that I took that off her plate
because she just doesn't like to do it.

And so those are my two things.

And on the note side, we could do
an entire podcast just on that and

I could dive way deep 'cause there's
so much to it that we don't even

have time to get into right now.

But but those are two really
powerful things for my family.

And then on the business

side, it's really it's finding
something new to learn every day

in alignment with the work that
you do, that you can leverage into.

Driving your career or
your business forward.

And the majority of people
when they graduate from school

do not read another book.

So just listening and it
doesn't have to be a book, but

you could listen to a podcast.

You could do a lot of different things,
but the act of putting new information

into your mind every day that's applicable
and practical for what you actually do.

And then finding a way to leverage that,
not just to learn it and just move on,

but actually leverage that learning.

Into productive systems and processes
in your business is super powerful,

So, how.

How does doing these four things
in the morning, how does that

change your leadership and
what, how you show up to work

day?

It's one of those things, it's more
powerful experience to than explained.

But when my body is on point, because
I worked out and I've put some

good, healthy nutrition into it.

When I connect with my family through
love notes and acts of service, when I

stimulate my brain through learning and
actually implementing that learning, and

when I'm able to create some space and
connect with God, those four things done.

Repetitively every single day?

Like if you just did that one
day, it's not gonna probably

make that much difference.

But when you do that and compound it over
days, weeks, months, and then years, it

is profound the place that puts you into.

And what happens over time is
you're more patient, you're

more clear, you're more calm.

You have more courage, if you've got
a bad business thing going on and

you gotta like really be on point
and make some big tough decisions.

I mean, COVID is a great example of that.

Couple years ago I doubled down on
this process every single day so that

I was at full capacity and had all my
faculties available to me in order to

make the decision I had to make then.

On the flip side, so just to give
a different example if instead of

getting up early and getting all
that work done and then I'm able to

pour it in my family and do all the
productive things I need to do that day.

If I slept in, hit the snooze button a few
times, rolled outta bed and grabbed a pop

tart as I raced to work 15 minutes late,
like that person showing up versus the

version who got up and did all that work.

Already has poured into their family,
already has learned and weaponized

their body and done all these things.

Those are two different human beings
and if you take the trajectory out

forward of the results that they're
gonna have in their life, they are

simply gonna be radically different.

Yeah, absolutely.

I mean, if you start out the day and you
feel productive and energized and powerful

by the time you get to work, then that
sets up a totally different entire day.

And especially for the people who
are listening to this who are school

principals like you, you've got
to be on point for dealing with

Teachers and kids and parents and
the struggles that they're going

through that you're not even aware of.

We've talked a lot throughout this podcast
about dealing with kids who've been

in traumatic situations, dealing with
teachers who've experienced that dealing

with high intense situations, and all
these things just prepare you better.

For dealing with any of
those things that could come.

Now you said a little phrase,
weaponizing your body.

What do you mean by that?

What does that mean in this context?

Because you're not going to
war own a furniture store, And

so what does that mean for us?

Who aren't military people or people who
are gonna be in conflict every single day?

What does that mean?

I really think it's how
you look at your body.

I believe that God gave us
these amazing gifts of bodies

and minds and our emotions.

Like they're all things that
can either help us, right.

They can hinder us and hold us back,
like if my body is sick or if I'm sedated

or if I'm just not mentally clear.

Like all these things can either hold me
back from being the fullest expression

of who God made me to be and hold me back
from the fullest amount of service I can

provide to others, or it can accelerate
me forward, or as in my words, I like to

think of it as my body, as like a weapon
that can be used in service of others.

And so I don't mean?

a bad connotation in that, but it's just
like, is it able to be to be activated

in a way that allows me to be, to
have all my faculties at my disposal?

That's a good way to think about it.

Yeah I think that's a really
powerful way to look at it.

That it's not like the body's
not just there to be there.

The body's there to be used and . How
do you make it be used most effectively?

Well, you make sure that it's healthy
and strong and able to do things.

So just a quick side note, my sister
she's a therapist and she's starting

a therapy group here in Spokane.

And so sh she's got this office
building with like . 10 offices

in it and or nine offices, I
don't know, something like that.

And she had all this furniture and
she asked my family to come and

help move paintings and furniture
and all this kind of stuff from

the bottom floor to the top floor.

'cause they just finished remodeling it.

And so I carried these large,
awkward 50 pound boxes.

Upstairs by myself and then
unpacked everything and got

it ready to be put together.

Today and as I was driving home with
my family, I was really proud of

everybody pitching in and helping out.

And my wife was like, I.

What would that have
looked like a year ago?

And a year ago, I was 65 pounds heavier.

I was not doing any kind of exercise.

I was lazy.

I was sleeping in like, I would not have
been able to do that like I did yesterday.

And I was tired and I was working hard.

But I couldn't have done that.

Like my body was not a weapon a year ago.

But this is exactly what
you're talking about.

My body was prepared to lift
and carry and move and serve my

sister, which is important to me.

And it was awesome.

It was so cool to be able to do that and
to be tired afterward, but not exhausted.

And to wake up this morning and
not feel like I'm paying for it,

which would've happened a year ago.

And like this idea of making your body

Capable to do the work that you need
to do is just incredibly powerful.

So how do people get more of your
stuff and like be able to like, get a

tracking sheet or something so they can
do this kind of stuff for themselves

Yeah, absolutely.

So, I've got a site, it's called The
World Needs Men, and you know, dot com.

And what that really it speaks to is
the world needs more men of honor, more

godly men who show up and serve their
families and lead in their communities

and in their businesses, and in a way
that adds value to the world, creates

safety for the people around them.

Is honoring to the
relationships in their lives.

It's not a, it's not a control
thing, it's not a power thing.

It's a servant hearted thing.

And there's more men that we need
that are showing up in that way.

And so you can go to
the world needs men.com.

You can actually download a free PDF that
would allow you to track your core four

every day and really track it in the way
that I have implemented for years now.

That has served me very well and
allowed me to show up and lead.

Yeah, that is awesome.

So definitely go check out
the world needs men.com.

Get that checklist as I've been doing this
stuff and I'm nowhere near the level of

Franklin yet, but when I heard him say
he writes a note to his wife and kids

every day, I was like, I'm gonna try that.

And it's made a huge impact on
my life over the last few months.

And so, thank you so much Franklin, for
being part of Transformative principle.

I really

Pleasure to be here.

Thank you, Jethro.